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Salesforce Marketing-Cloud-Email-Specialist Exam consists of 60 multiple-choice questions and has a time limit of 90 minutes. The questions are divided into four sections: Email Marketing Best Practices, Email Message Design, Marketing Automation, and Data Management. To pass the exam, candidates need to score at least 68%.

To prepare for the Marketing-Cloud-Email-Specialist Certification Exam, candidates should have experience using Salesforce Marketing Cloud and a thorough understanding of email marketing best practices. Salesforce offers a range of resources to help candidates prepare for the exam, including online courses, study guides, and hands-on experience with Marketing Cloud.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q18-Q23):

NEW QUESTION # 18
A local craft store is implementing the Marketing Cloud and will be using Lists to store their subscriber data.
Which two types
of data can subscribers easily update via the default Profile Center? Choose 2 answers

A. Email Address
B. List Attributes
C. Order History
D. Data Extension Fields

Answer: A,B

NEW QUESTION # 19
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?

A. SQL Query Activity
B. Filters
C. Audience Builder
D. Send Flow

Answer: A

NEW QUESTION # 20
Northern Trail Outfitters' marketing team includes the nearest store to customers in the templates of its emails.
The data
extension only needs to be updated when store information changes, such as when a new store opens or a store close.
How can this be achieved?

A. Create a file drop automation to import the file when placed on the specified directory on the Enhanced FTP
B. Create an automation to begin when information changes on a store object using a workflow rule
C. Create a scheduled automation to import the file on a recurring basis with store information
D. Create a file drop automation to initiate when the store's data extension is updated via import

Answer: B

NEW QUESTION # 21
How are publication lists used in the Marketing Cloud?

A. To allow subscribers to opt-down/out instead of unsubscribing from all.
B. To send communication to all subscribers, regardless of opt -in status.
C. To manage subscribers in guided and triggered email sends.
D. To build dynamic content rules by subscriber type.

Answer: A

NEW QUESTION # 22
Northern Trail Outfitters (NTO) was unable to process coupon codes for several days, when caused customers to complain about their experience. NTO would like to apologies by offering an upgraded coupon to help improve customer satisfaction
What should NTO do to automate the process of finding its affected customers?

A. Query the data using a specific date range parameter
B. Filter the data based on a specific date range.
C. Use Einstein engagement scores to identify affected users.

Answer: B

NEW QUESTION # 23
......

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q18-Q23):

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